-

A ManvsMachine project.

Apple approached ManvsMachine as one of six renowned artists challenged with pushing the iMac Pro to its limits.

We created a base algorithmic structure that served as a blueprint for each form and movement in the film. The CGI architectural structures were covered in high‑resolution photographic textures and embellished using a custom‑designed system that controls the foliage, architectural details, and other nuances. The result is a monolithic structure of massive scale and incredible detail.

Working as part of the in-house team at ManvsMachine, I was responsible for the creative direction and direction of the film. I was the main creative point of contact with the client and was responsible for leading the project from concept through to completion.

-

Concept, Design & Direction:
ManvsMachine

Client:
Apple

Audio:
Zelig

-

-

A ManvsMachine project.

Fast by Nature.

We worked closely with Nike Football to design and direct the launch campaign for the all new Mercurial with revolutionary Flyknit-360 technology. The project called upon a range of our creative capabilities; from shooting global superstars, to experimental 3D animation and robust typographic systems.

As directors we had the privilege of working with the beautiful game’s biggest names; Cristiano Ronaldo, Neymar Jr, Kylian Mbappe, Marco Asensio, Lieke Martens, and wonder-kid Karamoko Dembele.

Working as part of the in-house team at ManvsMachine, I was responsible for the creative direction, co-direction of the films and for general design development across the campaign. I was responsible for leading the project from a creative stand point which involved delivering a large number of assets and creatively directing a sizeable team both internally and externally.

-

Client:
Nike / Nike Brand Design

Agency:
ManvsMachine

Director:
ManvsMachine

Design & VFX:
ManvsMachine

DOP:
Rina Yang

Editor:
James Food @ Rock Paper Scissor

Colorist:
Joseph Bicknell @ Cheat

Music:
Dave "100ms"

Songwriters:
David Orobosa Omoregie / Sam Lewis

Track:
100M's lyrics @ Sony/ATV Music Publishing LLC, Warner/Chappell Music, Inc.

Sound Design:
Echolab

Additional footage supplied by Nike, Inc.

-

-

A ManvsMachine project.

Turning Imagination Into Reality.

For the 4th year running we teamed up with our friends over at Nike Sportswear to craft their global campaign for Air Max Day.

This year's approach takes cues from modern editorial design and hosts an extensive number of assets — from live action, 3D, typographical design, right the way through to cel animation.

Working as part of the in-house team at ManvsMachine, I was responsible for the co-creative direction and co-direction of the films.

-

Client:
Nike Brand Design

Agency:
ManvsMachine

Director:
ManvsMachine

Design & VFX:
ManvsMachine

DOP:
Kaname Onoyama

Art Department: 
Stripeland

Colorist:
Joseph Bicknell @ Cheat

VHS Footage: 
Youth Hymns

Photographic GIFs: 
Kate Bones

Music:
Resonate

Sound Design: 
Resonate

Additional archival imagery supplied by Nike, Inc.

-

-

A ManvsMachine project.

Digital Made Physical.

Working closely with the Squarespace team, we conceptualized, designed, and directed three commercials for their fall ’17 campaign.

Each film is a tactile-take on the online experience, blurring the lines between digital and physical, in a playful showcase of three iconic creatives & their worlds.

Working as part of the in-house team at ManvsMachine, I was responsible for the creative direction, co-direction of the films and for general design and lighting development. I was responsible for leading the project from a creative stand point which involved delivering 3 commercials, multiple print stills and creatively directing a large team including the co-direction of the studio shoot.

-

Concept, Design, Direction: 

ManvsMachine

Client:
Squarespace

-

-

A ManvsMachine project.

A metaphorical exploration of air and the negative space it occupies.

The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.

Working as part of the in-house team at ManvsMachine, I was responsible for the creative direction, design direction, many elements of the design and the lighting of a number of shots. After setting the concept and look for the Air Max 2017 campaign, it was my responsibility to implement this across multiple deliverables.

-

Concept, Design, Direction: 

ManvsMachine

Audio: 

Zelig

-

-

A ManvsMachine project.

Digital Made Physical.

Working closely with the Squarespace team, we conceptualized, designed, and directed three commercials for their fall ’17 campaign.

Each film is a tactile-take on the online experience, blurring the lines between digital and physical, in a playful showcase of three iconic creatives & their worlds.

Working as part of the in-house team at ManvsMachine, I was responsible for the creative direction, co-direction of the films and for general design and lighting development. I was responsible for leading the project from a creative stand point which involved delivering 3 commercials, multiple print stills and creatively directing a large team including the co-direction of the studio shoot.

-

Concept, Design, Direction: 

ManvsMachine

Client:
Squarespace

Grade: 
Daniel De Vue (Glassworks)

Edit: 
Vid Price (Trim Editing)

DOP: 
Kaname Onoyama

Set Design: 
Stripeland

1st AD: 
Ben Gill

Styling: 
Anna Peftieva

Audio:
Zelig Sound

-

-

A ManvsMachine project.

Gaming Amplified

An emotive portrayal of a player's experience using the G433 gaming headset, that delves deep into the intricacies of sound, feeling and form.

Our intention was to bridge the gap between product and experience and to create a piece that appealed to a new breed of gamer.

Working as part of the in-house team at ManvsMachine, I was responsible for the creative direction, film direction and also worked to develop the design and look throughout the process. I was the main creative point of contact with the client and was responsible for leading the project from concept through to completion.

-

Concept, Design, Direction: 

ManvsMachine

Audio: 

Zelig

-

-

A ManvsMachine project.

The Re-Revolution of Air.

Celebrating 30 years of Air Max innovation, ManvsMachine worked closely with Nike Brand Design to put together a global campaign for the most revolutionary collection since the ‘OG’ redefined the sneaker industry in ’87.

For this 360° roll-out, we drew inspiration from Air Max’s robust history. Taking reference from the stories, and the sneakers, that make up the iconic brand’s heritage, this year’s campaign was a bold, confident, and eclectic remix of everything Air Max.

Working as part of the in-house team at ManvsMachine, I was responsible for the creative direction, design direction and many elements of the design. I was responsible for leading the project from a creative stand point which involved delivering over 10 films and creatively directing a large internal team and multiple external studios.

-

Concept, Design, Direction: 

ManvsMachine

Audio: 

Zelig

-

-

A ManvsMachine project.

A worldwide celebration of the iconic Air Max.

The three most influential sneaker designers in the world come together to celebrate Air Max Day ’16. We worked closely with Nike Sportswear to conceptualise and execute a huge global campaign culminating in events across the world.

We see the unique mechanics of each Nike designer’s mind through a series of kinetic sculptures of movement and energy as their vision is brought to reality. Hiroshi: The Editor of Air. Tinker: The Architect of Air. Mark: The Visionary of Air.

Working as part of the in-house team at ManvsMachine, I was responsible for the creative direction, design direction and many elements of the design. After setting the concept and look for the Air Max Day campaign, it was my responsibility to implement this across multiple deliverables. It involved being the main creative contact point with the client and the management of a number of creative teams.

To date, Air Max Day '16 has been entered in for one award, which was Design Week's Best Brand Campaign. Thankfully, it came up trumps and won!

-

Concept, Design, Direction: 

ManvsMachine

Audio: 

Resonate

-

-

A ManvsMachine project.

Ten is a print series to mark our 10th major project with the fine folk at Nike.

The Air Max Day '16 edition takes iconic imagery from the AMD campaign to create a limited poster series.

Working as part of the in-house team at ManvsMachine, I was responsible for the concept, direction and creation of the prints.

-

Concept, Design, Direction: 

ManvsMachine

-

-

A ManvsMachine project.

An insight into the minds of Nike’s three most influential designers and their custom NIKEiD designs.

For the first time, NIKEiD will be offering design palette’s curated by their designers: Hiroshi Fujiwara, Tinker Hatfield and Mark Parker.

Our brief was to bring this campaign to life. We happily accepted.

Working as part of the in-house team at ManvsMachine, I was responsible for the creative direction, design direction and elements of the design.

After setting the concept and look for the rest of the Air Max Day campaign, it was my responsibility to implement this across the NIKEiD project. It involved being the main creative contact point with the client and the management of various creative teams.

-

Concept, Design, Direction: 

ManvsMachine

Audio: 

Resonate

-

-

A ManvsMachine project.

A charismatic take on the everlasting battle of nature which sees MvsM's name as the seed behind the piece.

Man vs Machine evolves into Nature vs Structure, Form vs Function and ultimately becomes a playful discourse about nature, animals and conflict.

Working as part of the in-house team at ManvsMachine, I was involved in the concept, creative direction and elements of the design.

-

Concept, Design, Direction: 

ManvsMachine

Audio: 

Resonate

-

-

A ManvsMachine project.

The NBA All-Star Weekend is a major festival for all basketball fans. We helped to develop Nike's campaign language that would feature at the exhibition.

Featured below is a selection of the design development we created during the project.

Working as part of the in-house team at ManvsMachine, I was responsible for the design direction and the creation of multiple assets.

-

Concept, Design, Direction: 

ManvsMachine

-

-

A ManvsMachine project.

Ten is a print series to mark our 10th major project with the fine folk at Nike.

Working as part of the in-house team at ManvsMachine, I was responsible for the concept, direction and creation of the prints.

Having worked on every Nike project produced at ManvsMachine, I felt it was the perfect way to celebrate such an array of work in collaboration with a great client.

-

Concept, Design, Direction: 

ManvsMachine

-

-

A ManvsMachine project.

Gaming Amplified

A film portraying a player's experience using the Powerplay wireless charging system, that delves deep into the intricacies of sound, feeling and form.

Our intention was to bridge the gap between product and experience and to create a series of films that appealed to the modern gamer.

Working as part of the in-house team at ManvsMachine, I was responsible for the creative direction, film direction and also worked to develop the design and look throughout the process. I was the main creative point of contact with the client and was responsible for leading the project from concept through to completion.

-

Concept, Design, Direction: 

ManvsMachine

Audio: 

Zelig

-

-

A ManvsMachine project.

Bringing it back home to LeBron’s roots in Akron, Ohio we celebrate the Launch of the LeBron XIII with a filmic product campaign inspired by his hard-earned success, from local hero to NBA superstar.

Working as part of the in-house team at ManvsMachine, I was responsible for the concept, direction, edit, elements of the design and the lighting of some of the shots.

-

Concept, Design, Direction: 

ManvsMachine

Audio: 

Resonate

-

-

A ManvsMachine project.

The Hypervenom II campaign champions the agile and devastatingly deceptive nature of Nike's latest boot.

We extend our campaign with the launch of the Ousadia e Algeria/Bruno Big edition.

Working as part of the in-house team at ManvsMachine, I was responsible for the creation of the campaign print imagery.

-

Concept, Design, Direction: 

ManvsMachine

Illustration: 

Bruno Big

-

-

A ManvsMachine project.

Working as part of the in-house team at ManvsMachine, I was responsible for creating the Hypervenom II's campaign, product imagery that was used online, on billboards and in stores globally.

-

Concept, Design, Direction: 

ManvsMachine

-

-

A ManvsMachine project.

We worked closely with Nike Sportswear to design, direct and animate the campaign for the brand new Air Max Zero. Along side this we also crafted the brand language for Air Max day — a global celebration of the iconic Air Max shoe.

Working as part of the in-house team at ManvsMachine, I was responsible for the direction, edit, elements of the design and elements of the animation. It was my role to oversee the whole campaign from our end which included directing the shoot and managing a large team of 3D artists.

-

Concept, Design, Direction: 

ManvsMachine

Audio: 

Echolab

-

-

A ManvsMachine project.

Championing the soft and light features of the Lunar 3 we created a film based on the intensity and cadence of a performance runner. Championing every step, strike after strike, mile after mile.

Working as part of the in-house team at ManvsMachine, I was responsible for the direction, edit, elements of the design and elements of the animation.

-

Concept, Design, Direction: 

ManvsMachine

Audio: 

Resonate

-

-

A ManvsMachine project.

Vapormax launch film as part of Nike Air Max Day 2017.

Working as part of the in-house team at ManvsMachine, I was responsible for the creative direction, direction and also worked to develop the design and look throughout the film. I was the main creative point of contact with the client and was responsible for leading the project from concept through to completion.

-

Concept, Design & Direction: 

ManvsMachine

Client:

Nike

Audio:

Resonate

-

-

A ManvsMachine project.

When Microsoft launched the Xbox One they commissioned ManvsMachine to design their global motion brand identity.

Working as part of the in-house team at ManvsMachine, I was involved at concept stage, helping secure the job in a five way pitch. I also worked on the design development and below are a selection of frames I created.

-

Concept, Design, Direction: 

ManvsMachine

Audio: 

Echolab

-

-

A ManvsMachine project.

Working as part of the in-house team at ManvsMachine, I was involved in the direction, art direction, design, edit, compositing and elements of the animation. I was also responsible for the lighting and comping of all of the hi-res campaign stills.

-

Concept, Design, Direction: 

ManvsMachine

Audio: 

Echolab

-

-

A ManvsMachine project.

Working as part of the in-house team at ManvsMachine, I lit and comped various shots for the film. I was also responsible for the direction and creation of all of the hi-res campaign stills.

-

Concept, Design, Direction: 

ManvsMachine

Audio: 

Resonate

-

-

A ManvsMachine project.

Unused concept for Nike Mercurial and Magista football boots.

Working as part of the in-house team at ManvsMachine, I was involved in the direction, elements of the 3D, lighting and comping of the high-res campaign stills.

-

Concept, Design, Direction: 

ManvsMachine

-

-

A ManvsMachine project.

Working as part of the in-house team at ManvsMachine, I was involved in the design, direction and edit. I also worked on elements of the modelling, lighting and texturing and created the hi-res advertising still.

-

Concept, Design, Direction: 

ManvsMachine

Audio: 

Echolab

-

-

A series of illustrations showing animals from beneath.

Created as a personal project.

-

Self initiated project which shows animals from a unique perspective.

-

-

A ManvsMachine project.

Working as part of the in-house team at ManvsMachine, I was involved in elements of the direction and edited the film. I also created the hi-res advertising still.

-

Concept, Design, Direction: 

ManvsMachine

Audio: 

Echolab

-

-

Fox Sports 1 ident.

Agency - ManvsMachine.

-

Worked as part of the team at ManvsMachine to develop the concept and design and direct various elements.

-

-

Nike Reuse_A_Shoe film.

Agency - ManvsMachine.

-

Worked as part of the team at ManvsMachine to develop the concept and design and direct various elements.

-

Below are my original styleframes.

-

-

Nike Kobe8 film.

Agency - ManvsMachine.

-

Worked as part of the team at ManvsMachine to create the main edit and to art direct various elements.

-

-

#TwittBrief V.02 illustration.

Created as a personal project.

-

My brief was '#TwittBrief'.

-

-

Film 4 ident.

Agency - ManvsMachine.

-

Worked as part of the team at ManvsMachine to develop the concept and design and direct various elements.

-

-

#TwittBrief V.02 illustration.

Created as a personal project.

-

My brief was 'Lasagne'.

-

-

#TwittBrief V.01 illustration.

Created as a personal project.

-

My brief was 'Escher'.

-

-

#TwittBrief V.01 illustration.

Created as a personal project.

-

My brief was 'Contaminate'.

-